Long Tail Marketing Essay

Long Tail Marketing Essay Long Tail Marketing Essay Are you wondering what this long-tail marketing is? Me too!! The bookish definition says: ‘Long Tail Marketing is a technique to increase sales while decreasing the cost per sale by developing and selling to thousands of niche markets. It has implications within search engine marketing, online selling and advertising purchases’ Woo, that’s too technical, but what I understand is that the bottom line is to increase sales. Well, this is what any SBU would aim for. We have read about the strategies of doing this in Prof. Philip Kotler’s Marketing Management text book. I didn’t read or hear anything like long tail there. So when I first heard this term it urged me to start exploring about it and how it is related to marketing. Well here’s what I have understood and found. The term long tail is coined by Chris Anderson, the editor in chief of Wired magazine. He is also a writer and author of his 2006 book, The Long Tail: Why the Future of Business Is Selling Less of More. â€Å"Selling less of more† well that’s interesting! It is said, he brought to light how the technological era and Ecommerce is changing today’s Marketing and Economics strategy. What he meant is that selling small volumes of hard-to-find or unique items to many customers helps organization to realize significant profit compared to selling large volumes of popular items to few customers. The total sale of this large number of â€Å"non-popular items† is called "the long tail". How it works and the way it is different from the traditional sales cycle I would like to explain this further with an example. Suppose you own a record store. In that store your physical area is limited to what you can easily keep in stock and have readily available. As the saying goes, 20% of sale of the select or popular albums will account for 80% of your revenue. Keeping this in mind and also due to the physical limitation of inventory, it would be in your best interest to stock and fill your shelf space with the more popular items which thereby limits your chances of stocking the less popular or niche obscure albums which will have less demand. So now just think what can happen if we can take away the physical barriers and go to electronic distribution! We know that online music stores has virtually limitless inventory. This would allow us to keep even the most uncommon or niche albums in stock all of the time. Here is the interesting part. Due to the amount of large volume and available choices to your audience you will find enough demand for all of your obscure albums which will actually make up to a substantial part of your business. Selling very few copies of an enormous amount of different albums adds up to a significant part of the revenue compared to selling more copies of few albums. ITunes’s worst performing albums still get a few downloads every couple of months. Knowing that the long tail part of the distribution curve can make up a significant part of revenue is what I feel is pushing companies to go online and sell their products. Thus the boom of digital marketing is happening. The firms can carry more products at virtually no extra cost. Companies like Amazon, Apple and Yahoo have already imbibed this strategy and we all know the result. An example from Chris Anderson’s

ACT vs SAT Which Students Should Take Which

ACT vs SAT Which Students Should Take Which SAT / ACT Prep Online Guides and Tips As a high school student, you’re probably wondering whether you should take the SAT or the ACT. Which one will give you a better score? Is one easier than the other? The answer is not as straightforward as you might think. Everyone has different test-taking strengths and learning styles. Based on these factors, it might be to your advantage to take one test over the other. In this article I’ll go through a list of different strengths and weaknesses you could have as a test-taker and as a student in general and which test you should take based on these qualities. Test-Taking Abilities and Style These are a few common pitfalls unrelated to content that students encounter on standardized tests. It might be better for you to take one test over the other based on your experience with these issues. You’re an anxious tester If you tend to get really nervous on test day, you are probably better off with the ACT.The ACT has much more predictable structure and content than the SAT, so you can prepare more confidently. On the reading section of the ACT, for example, there are always four passages in the same sequence of genres: Prose Fiction/Literary Narrative, Social Science, Humanities, and Natural Science.On the SAT, the structure is not as reliable. We know the topics that appear and the types of passages and questions, but not their order on the test. On the ACT, once the section for a subject is over, that’s it - you’re done with it for the whole test.This is in contrast to the SAT, which has ten sections, six of which are ordered randomly.The SAT also has an experimental section on every test that won’t count towards your scores and sometimes contains unfamiliar material, which can throw you off. You won’t have to worry about this on the ACT. You get tripped up by confusing wording It’s a better idea to take the ACT if this is a problem for you. The SAT has weird question wording that could trick you if you often get confused by that type of thing.The ACT is very straightforward in its question wording, so you usually have a clear sense of what the questions are asking right away rather than having to think about it too much first. For example, a reading question on the ACT might ask â€Å"What was Sam trying to accomplish by talking to her sister?†A reading question on the SAT might ask something more like â€Å"If the author of passage 1 reads lines 16-24 of passage 2, which of the following is she least likely to offer as a response?†You have to jump through a couple more hoops of â€Å"this, not that† logic before you can answer the question. You tend to run out of time If you have time problems, it’s a better idea to take the SAT.Why? You get more time per question, and it’s broken up into ten short sections rather than four long ones.This means that if you have a time problem on one section, it will not necessarily tank your scores. You will have a couple other sections to make up for it (3 math, 3 critical reading, 2 writing). On the ACT, each subject is just one long section, so if you get stuck on a difficult question and end up messing up your timing for a whole section, it’s going to have a much bigger impact on your scores. Anecdotal evidence from students also points to more problems with time pressure on the ACT than the SAT. But what if I’m an anxious tester AND I tend to run out of time, which test should I take? If you have both of these problems, you should plan on doing a lot more prep before your next test.The decision is probably going to rest on where your strengths lie as far as content, which I’ll get to in the next section. Time: The one true enemy of us all. Subject Strengths Let's move on to actual test content. I'll go through the different subject areas tested on the SAT and ACT and which test is the better one to take based on whether you excel or struggle in these subjects. Math Case 1: I consider numbers to be my only real friends If you have great math skills, the test where you stand to gain the biggest advantage is the ACT.The ACT tests more advanced math concepts than the SAT, and no formulas are provided for you (except on some individual questions).It also requires math problem-solving speed and stamina - you will need to solve 60 questions in a row with only a minute for each question. The ACT asks math questions in a more straightforward way than the SAT, so if your math skills are good but your reading comprehension skills are less so, the ACT is the test you want to take. Case 2: Math fills me with wrath You might be better off with the SAT if math is not your strong suit.The questions are more broken up (three sections, two 25 minute and one 20 minute), so if you mess up or run out of time on one math section you won’t necessarily ruin your score. You will have more time per question (67 seconds rather than 60), and the math concepts tested are not as advanced.The SAT also gives you formulasto work with at the start of the math sections. Reading Case 1: I’m a word nerd If you enjoy reading, it’s likely that you already have a strong base of vocabulary and can read passages fairly quickly.If you know a lot of advanced vocabulary words, you’re better off taking the SAT.Sentence completion and vocabulary in context questions make up a significant portion of the critical reading section, and a prodigious vocabulary will give you a leg up.There are also a lot of confusingly worded questions on the SAT in general. You’ll have a much easier time surmounting that obstacle compared to students who aren’t as good at reading. On the ACT, knowing advanced vocabulary won’t help your score much if at all.You might consider taking the ACT if you’re a fast reader and are very good at reading comprehension, not just vocabulary.These skills will help you on the Reading AND Science sections. Case 2: I’m a Spark Notes type of guy/gal This is tough, because reading skills are very important on both tests.I’d say if you are not as fond of reading you should take the ACT.Though there is a lot of reading involved and a lot of time pressure, the questions tend to be more straightforward and less confusing than those on the SAT.You also don’t need to know advanced vocabulary to do well.Practice reading quickly and understanding passages before the test - this will be extremely important on Reading and Science. My brain will just absorb the words. That's how reading works, right? Grammar Case 1: I'm the grammar police, and you're ALL UNDER ARREST If you're good at grammar, you could really take either test, but you'll probably have the biggest advantage on the SAT. The multiple choice on the SAT Writing section is similar to the ACT English section, but it is less passage-based. Most of it is identifying errors in sentences and improving sentences out of context.On the ACT English section, questions are always asked alongside a corresponding passage, so you have more context to work with for your answers. Case 2: I don't care 'bout no stupid grammar The SAT Writing section and the ACT English section will both be tough for you if you’re not so great at grammar, so study the grammar rules beforehand! The ACT English section might be slightly easier because, as mentioned above, it asks its questions in the context of long passages. But it also has a lot more questions (75 vs. 49 on the SAT), so it's a trade-off. Essay Writing Case 1: I’m the next Hemingway If you're a great writer, you should take the SAT.On the SAT you will be writing an essay no matter what, and you only get 25 minutes to do it.The essay also accounts for about a third of your Writing subscore.Essay prompts on the SAT are varied and require you to formulate opinions and examples to support them very quickly, which is difficult if you don't already have strong writing skills. Case 2: I don’t have the write stuff If you’re not as into writing, the ACT is a better choice.You don’t even have to write an essay, and if you do take it with Writing the essay won’t impact your composite score.You also get 40 minutes for the essay rather than 25, and prompts tend to be more straightforward. Prompts on the ACT ask students to consider how changes in the world today will affect humanity in a broad sense, and you can use abstract reasoning and even made up examples to support your points. Science Case 1: I am the lovechild of Bill Nye and his very attractive microscope (don’t ask me about logistics) Take the ACT!Although the science section doesn’t actually require much scientific knowledge beyond basic concepts you learned in elementary school, knowing a lot of science can help you get a better grasp on the experiments and data presented on the test.You’ll have a much easier (and faster) time understanding what’s going on and answering the questions if you are familiar with the science involved. Case 2: I break out in hives when I see a test tube. If you don’t like science, take the SAT.You should know that you CAN still do well on the science section of the ACT without knowing much science at all.However, it’s easy to get overwhelmed by the data presented and unfamiliar background information even if the questions themselves are not that hard.If you think seeing chemical equations or physics on one of these standardized tests will give you a heart attack, go with the SAT so you won’t have to worry about it. Aughhhh I said no science! You KNOW I'm allergic! Summary and Follow Up In deciding which test to take, you should consider both your testing style and your subject strengths. Here's a summary of the situations listed above and my corresponding test recommendations: Test anxiety? ACTEasily confused by questions? ACTTime problems? SATGreat at math? ACTGreat at reading? SATGreat at grammar? SATGreat at writing? SATGreat at science? ACT Additionally, If you have a strong imbalance in your abilities in different subjects, you might be better off with the ACT.This is because your individual scores on each section are not nearly as important to colleges are they are on the SAT. On the ACT, your composite score is pretty much the only thing that matters. You also won’t have to deal with switching unpredictably between subjects you know well and subjects you struggle with during the test. If you're still not entirely sure which test is best for you or which strengths and weaknesses you have, you should take an ACT practice test and an SAT practice test(each with the official time constraints so you'll know if running out of time is a problem!). Look up average standardized test scores for colleges you would like to attend to figure out your target score for both the ACT and the SAT. Then, score your practice tests and see where you end up. Is one test score significantly closer to your target score than the other? If so, that's the test you want to take. If the scores are similar, you may need to decide based on which test format makes you feel more comfortable. On test day, you'll be under a lot more pressure! What's Next? If you're still looking for more details on how the SAT and the ACT compare to each other, check out this article. Trying to decide when to take the SAT or ACT? Read this guide to find the best test date for you! For more advice on how to combat your weaknesses on either test, take a look at our advice on how to review your mistakeson the SAT or ACT and how to improve your overall scores on both tests. Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now: ACT vs SAT Which Students Should Take Which SAT / ACT Prep Online Guides and Tips As a high school student, you’re probably wondering whether you should take the SAT or the ACT. Which one will give you a better score? Is one easier than the other? The answer is not as straightforward as you might think. Everyone has different test-taking strengths and learning styles. Based on these factors, it might be to your advantage to take one test over the other. In this article I’ll go through a list of different strengths and weaknesses you could have as a test-taker and as a student in general and which test you should take based on these qualities. Test-Taking Abilities and Style These are a few common pitfalls unrelated to content that students encounter on standardized tests. It might be better for you to take one test over the other based on your experience with these issues. You’re an anxious tester If you tend to get really nervous on test day, you are probably better off with the ACT.The ACT has much more predictable structure and content than the SAT, so you can prepare more confidently. On the reading section of the ACT, for example, there are always four passages in the same sequence of genres: Prose Fiction/Literary Narrative, Social Science, Humanities, and Natural Science.On the SAT, the structure is not as reliable. We know the topics that appear and the types of passages and questions, but not their order on the test. On the ACT, once the section for a subject is over, that’s it - you’re done with it for the whole test.This is in contrast to the SAT, which has ten sections, six of which are ordered randomly.The SAT also has an experimental section on every test that won’t count towards your scores and sometimes contains unfamiliar material, which can throw you off. You won’t have to worry about this on the ACT. You get tripped up by confusing wording It’s a better idea to take the ACT if this is a problem for you. The SAT has weird question wording that could trick you if you often get confused by that type of thing.The ACT is very straightforward in its question wording, so you usually have a clear sense of what the questions are asking right away rather than having to think about it too much first. For example, a reading question on the ACT might ask â€Å"What was Sam trying to accomplish by talking to her sister?†A reading question on the SAT might ask something more like â€Å"If the author of passage 1 reads lines 16-24 of passage 2, which of the following is she least likely to offer as a response?†You have to jump through a couple more hoops of â€Å"this, not that† logic before you can answer the question. You tend to run out of time If you have time problems, it’s a better idea to take the SAT.Why? You get more time per question, and it’s broken up into ten short sections rather than four long ones.This means that if you have a time problem on one section, it will not necessarily tank your scores. You will have a couple other sections to make up for it (3 math, 3 critical reading, 2 writing). On the ACT, each subject is just one long section, so if you get stuck on a difficult question and end up messing up your timing for a whole section, it’s going to have a much bigger impact on your scores. Anecdotal evidence from students also points to more problems with time pressure on the ACT than the SAT. But what if I’m an anxious tester AND I tend to run out of time, which test should I take? If you have both of these problems, you should plan on doing a lot more prep before your next test.The decision is probably going to rest on where your strengths lie as far as content, which I’ll get to in the next section. Time: The one true enemy of us all. Subject Strengths Let's move on to actual test content. I'll go through the different subject areas tested on the SAT and ACT and which test is the better one to take based on whether you excel or struggle in these subjects. Math Case 1: I consider numbers to be my only real friends If you have great math skills, the test where you stand to gain the biggest advantage is the ACT.The ACT tests more advanced math concepts than the SAT, and no formulas are provided for you (except on some individual questions).It also requires math problem-solving speed and stamina - you will need to solve 60 questions in a row with only a minute for each question.The ACT asks math questions in a more straightforward way than the SAT, so if your math skills are good but your reading comprehension skills are less so, the ACT is the test you want to take. Case 2: Math fills me with wrath You might be better off with the SAT if math is not your strong suit.The questions are more broken up (three sections, two 25 minute and one 20 minute), so if you mess up or run out of time on one math section you won’t necessarily ruin your score. You will have more time per question (67 seconds rather than 60), and the math concepts tested are not as advanced.The SAT also gives you formulasto work with at the start of the math sections. Reading Case 1: I’m a word nerd If you enjoy reading, it’s likely that you already have a strong base of vocabulary and can read passages fairly quickly.If you know a lot of advanced vocabulary words, you’re better off taking the SAT.Sentence completion and vocabulary in context questions make up a significant portion of the critical reading section, and a prodigious vocabulary will give you a leg up.There are also a lot of confusingly worded questions on the SAT in general. You’ll have a much easier time surmounting that obstacle compared to students who aren’t as good at reading.On the ACT, knowing advanced vocabulary won’t help your score much if at all.You might consider taking the ACT if you’re a fast reader and are very good at reading comprehension, not just vocabulary.These skills will help you on the Reading AND Science sections. Case 2: I’m a Spark Notes type of guy/gal This is tough, because reading skills are very important on both tests.I’d say if you are not as fond of reading you should take the ACT.Though there is a lot of reading involved and a lot of time pressure, the questions tend to be more straightforward and less confusing than those on the SAT.You also don’t need to know advanced vocabulary to do well.Practice reading quickly and understanding passages before the test - this will be extremely important on Reading and Science. My brain will just absorb the words. That's how reading works, right? Grammar Case 1: I'm the grammar police, and you're ALL UNDER ARREST If you're good at grammar, you could really take either test, but you'll probably have the biggest advantage on the SAT. The multiple choice on the SAT Writing section is similar to the ACT English section, but it is less passage-based. Most of it is identifying errors in sentences and improving sentences out of context.On the ACT English section, questions are always asked alongside a corresponding passage, so you have more context to work with for your answers. Case 2: I don't care 'bout no stupid grammar The SAT Writing section and the ACT English section will both be tough for you if you’re not so great at grammar, so study the grammar rules beforehand! The ACT English section might be slightly easier because, as mentioned above, it asks its questions in the context of long passages. But it also has a lot more questions (75 vs. 49 on the SAT), so it's a trade-off. Essay Writing Case 1: I’m the next Hemingway If you're a great writer, you should take the SAT.On the SAT you will be writing an essay no matter what, and you only get 25 minutes to do it.The essay also accounts for about a third of your Writing subscore.Essay prompts on the SAT are varied and require you to formulate opinions and examples to support them very quickly, which is difficult if you don't already have strong writing skills. Case 2: I don’t have the write stuff If you’re not as into writing, the ACT is a better choice.You don’t even have to write an essay, and if you do take it with Writing the essay won’t impact your composite score.You also get 30 minutes for the essay rather than 25, and prompts tend to be more straightforward.ACT essay prompts usually ask about issues related to high school, so they make it easier for you to figure out your opinion on the question from personal experience. Science Case 1: I am the lovechild of Bill Nye and his very attractive microscope (don’t ask me about logistics) Take the ACT!Although the science section doesn’t actually require much scientific knowledge beyond basic concepts you learned in elementary school, knowing a lot of science can help you get a better grasp on the experiments and data presented on the test.You’ll have a much easier (and faster) time understanding what’s going on and answering the questions if you are familiar with the science involved. Case 2: I break out in hives when I see a test tube. If you don’t like science, take the SAT.You should know that you CAN still do well on the science section of the ACT without knowing much science at all.However, it’s easy to get overwhelmed by the data presented and unfamiliar background information even if the questions themselves are not that hard.If you think seeing chemical equations or physics on one of these standardized tests will give you a heart attack, go with the SAT so you won’t have to worry about it. Aughhhh I said no science! You KNOW I'm allergic! Summary and Follow Up In deciding which test to take, you should consider both your testing style and your subject strengths. Here's a summary of the situations listed above and my corresponding test recommendations: Test anxiety? ACTEasily confused by questions? ACTTime problems? SATGreat at math? ACTGreat at reading? SATGreat at grammar? SATGreat at writing? SATGreat at science? ACT Additionally, If you have a strong imbalance in your abilities in different subjects, you might be better off with the ACT.This is because your individual scores on each section are not nearly as important to colleges are they are on the SAT. On the ACT, your composite score is pretty much the only thing that matters. You also won’t have to deal with switching unpredictably between subjects you know well and subjects you struggle with during the test. If you're still not entirely sure which test is best for you or which strengths and weaknesses you have, you should take an ACT practice test and an SAT practice test(each with the official time constraints so you'll know if running out of time is a problem!). Look up average standardized test scores for colleges you would like to attend to figure out your target score for both the ACT and the SAT. Then, score your practice tests and see where you end up. Is one test score significantly closer to your target score than the other? If so, that's the test you want to take. If the scores are similar, you may need to decide based on which test format makes you feel more comfortable. On test day, you'll be under a lot more pressure! What's Next? If you're still looking for more details on how the SAT and the ACT compare to each other, check out this article. Trying to decide when to take the SAT or ACT? Read this guide to find the best test date for you! For more advice on how to combat your weaknesses on either test, take a look at our advice on how to review your mistakeson the SAT or ACT and how to improve your overall scores on both tests. Want to improve your SAT score by 240 points or your ACT score by 4 points?We've written a guide for each test about the top 5 strategies you must be using to have a shot at improving your score. Download it for free now:

Explore how sexuality has changed over the past 100 years Essay

Explore how sexuality has changed over the past 100 years - Essay Example Explore how sexuality has changed over the past 100 years Sexuality and the ways in which sex creates both pleasure and results in procreation has been revolutionized in the last one hundred years. In the early 20th century the concept of reproduction was being examined through the ideas of eugenics. This area of research was somewhat based on the developments by Charles Darwin about the idea of selection as a method for putting the best traits together in order to support increases in the ‘quality’ of human beings being born. The problem that emerged with the concept of eugenics is that anyone that was considered undesirable was also then deemed unfit to procreate. This included the different races, prostitutes, those with developmental difficulties, and even the Romani who were considered to be innately born as thieves and miscreants (Sinclair, 2007). Along with the concept of eugenics began a movement within the women’s rights movements that were emerging at the time which suggested that women should have the right to choose desirably traited men in order to procreate with them. The emergence of a call for equality began to suggest that the power to create life should accompany the ability to make choices concerning desirable mates. Where patriarchal frameworks of gender control had held onto the power to determine procreation up to this time, the beginning and progression of the women’s movement changed not only gender relations but began to change the nature of sexuality and procreation dynamics. In the 1960s as the women’s movement raged forward, creating a deep shift in the gender dynamics and prescribed roles, William Masters and Virginia Johnson were doing some of the most daring and controversial research on the subject of sexuality. Through direct observation of sexual partners they began to study how the physicality of sexual experience occurred. During these 10,000 observations of sexual experiences through volunteers from the academic community, they watched for the sign s of arousal and continued to record observations about how bodies functioned during sexual arousal and release through a variety of different sexual situations. This significantly impacted the way in which sexuality was viewed through the development of anecdotal research as well as measurements from different devices (Crooks & Baur, 2011). 2. Explore how technology has and is changing the world of conception, pregnancy, and parenthood. The science of having babies has dramatically changed the concept of procreation as human beings have been able to take some control over conception. Although there is still a great deal of mystery involved in how and when conception occurs, science has been able to replicate much of what it takes to get pregnant so that women who would have remained barren have the opportunity to have children. In addition, the ability to use surrogates and to influence the hormonal production has provided for further opportunities for women to have children, even when they might not be the one to carry the child. Science has also changed the control that a woman has over when she gets pregnant. Through understanding how children are conceived, science has been able to influence the female body so that some control over child-bearing can be achieved. Contraception has a number of different methods through which women can protect themselves from unwanted pregnancy

Busines Law Research Paper Example | Topics and Well Written Essays - 1250 words

Busines Law - Research Paper Example Under the execution terms of his estate, the car belonged to his relative Uncle Sam. b) Curtis gave his car keys to the hotel guard of Hotel Ritz, a very renowned and expensive hotel and expected the guard to carry out a duty of care by executing reasonable foresight. Even though he failed to inform the guard about the expensive fur jacket in the trunk of the car, it was the duty of the guard to make sure that the car was parked properly and that a check was kept on it in order to ensure that it did not get stolen. The hotel and the guard both owed a duty of care to Curtis when he checked in and gave the guard his car keys, and did not expect them to be so negligent in handling his belongings. Therefore, Curtis will be successful in holding the hotel and the guard liable for the damage caused to him due to the loss of his car and his coat and can make them pay for both, because it was the duty of the hotel and the guard to make sure that his car as well as everything inside it were i ntact and safe in the hands of the parking lot and guards. The hotel should have taken precautionary measures and not been negligent in letting his car get stolen. c) In the case of Terry, Stocks and Lock, the possession of the money will go to Lock because the motel was in his possession and Stocks and Terry had been hired by him in order to renovate and not take any moveable or immoveable property from the location. Lock had full ownership over the motel and thus everything inside it belonged to him, and was his decision with respect to what he wanted to do with the moveable property. The money should be characterized as mislaid abandoned or lost because whoever had put it there had left it and left the motel with little or no intention to return. In any case, the property had become part of the motel after it had been abandoned there and thus was in possession of Lock. II. d) â€Å"Statute of frauds as applicable to the sale of goods— The actual contract does not need to be in writing. Just some note or memo must be in writing and signed. However, the UCC exception to the signature requirement is where written confirmation is received and not objected to within 10 days [ §2-201(2)]† Thus according to this rule laid down by the UCC, Rupari was under the obligation to pay the entire amount even though the contract was not in writing because it was fixed orally and a confirmation was received on part of Rupari to deliver the pork goods which was not adhered to. However, the exception may be considered and taken into account here because it clearly states that written confirmation should have been received which was not indeed received by the company. III. a) A contract had been formulated between Mackey and Pride with regard to the shipping of the Greenie Brand Peas via Fast Freight Lines. However, a fire destroys all the thousand boxes of peas and the shipment was not able to be transferred through to Mackey. However, even though Mackeyâ€℠¢s name and address was printed on each and every box and ready to be sent, Mackey will not have to suffer the loss that was caused to Pride because the peas never reached Mackey. The peas were not even en route to Mackey when they got burnt in the fire and thus the responsibility lies completely within Pride’s ability to get back their loss through means of insurance because even

Measure for Measure by William Shakespeare Essay -- Papers

Measure for Measure by William Shakespeare The opening scenes of the play are called the EXPOSITION, where the dramatist introduces the most significant characters and themes, so that they can be developed and set up the plot. Describe the means by which Shakespeare had done this in the first act, and judge how successful (or not) he has been. The opening scenes of "Measure for Measure", introduce the most significant characters in the play and also tend to establish the relationships between each of them. The plot and the key themes are introduced giving the reader an idea of what is going to unfold in the following acts. Shakespeare has used the opening scene of the play to introduce one of the key characters. In this first scene, set in Vienna, the Duke announces to his advisor, Escalus, that he is to leave the country for reasons, which are un-disclosed to anyone. He decides to leave Angelo, a trusted friend, standing in his place. This would in effect give Angelo "absolute power" over the nation, giving him the decision to dictate who would live or die. "In our remove be thou at full ourself; Mortality and mercy in Vienna" ============================== Duke Vincento Act I Sc I Angelo is highly respected and held in high regard by both the Duke and Escalus, this is evident by the way the two both talk of him, to each other and to Angelo, himself: "If any in Vienna be of worth To undergo such ample grace and honour, It is Lord Angelo" Escalus Act I Sc I Angelo appears to be a genuine person, there appear to be no hidden sides to him, "What You See Is What You Get". Angelo appear... ... Overall, I do feel that Shakespeare has been successful in creating good first impressions and introductions of the more significant characters, Angelo, Lucio and Isabella. All though Isabella is not in this opening act much, her character ids set up for those later acts, where she will play a bigger, more significant part. Shakespeare's introduction of the themes is also done well. The first appears to be the introduction of power, where the Duke leaves and Angelo is named as the stand in. The theme of corruption is also brought across well, using the comic characters, the prostitute, Mistress Overdone and the pimp, Pompey. As an opening act to a play, I feel that all the characters and the main themes are introduced well, which helps the reader to understand the play because they are introduced from the beginning.

Locke and Publius

John Locke and Publius Valerius Publicola both believed in the capabilities of people to reason out for themselves. This reason is rooted in a commonwealth which is the product of the people’s rationality, forming, framing and judging that commonwealth. They both value the people’s ability to judge and interpret things, and that these people are the great considerations in creating rules and laws in the society. John Locke is an English philosopher who is considered to be a British empiricist, but is an important proponent of the social contract theory (Krishnananda, 2004). This theory is the view that tells us about the people’s moral (and political) obligations depends on an agreement which is set between them in order to mold our society. The power lies in the people and that they are way above the government. The government is merely a tool of the people, such that they need the consent of these masses for them to go on with their governance. If not, it will eventually lead to a rebellion. This means that the true power lies in the hands of the people, and that the government is merely a manifestation of that power. The people are protected by the rights of life, liberty and property, and that they have full potential in exercising these rights. The government is there to supervise and see that these rights of the people are achieved, and if not, the people could choose to reinstate another government in the form of a rebellion. Locke’s perspective greatly affected the political philosophy and that he is considered to be a major proponent of the liberal theory. Being liberal means concerning yourself with the concerns of the people, thinking of their needs and welfare, like their health, housing, education their jobs, their rights and liberties. Being liberal entails that you are looking ahead and not behind, being open to new ideas without rigid or violent reactions. The people are the main cause of liberalism. They are the ones treated as being the most important. It doesn’t just battle local governance, it shows that people should be treated well, always looking forward to meet their needs. Publius is a pseudonym that was taken up by Alexander Hamilton, James Madison, and John Jay. This is taken from the Roman consul Publius Valerius Publicola who was a proponent of the Roman Republic. Most of the writings are done by Alexander Hamilton, who wrote about 51 of the 85 Federalist papers. James Madison, who was greatly credited for the creation of the Constitution, has written about 29 of the papers. Meanwhile, John Jay, who wrote more or less 5 Federalist papers, became the Chief Justice of the Supreme Court. The federalist papers that they wrote were pioneering. It became proponents of the law-making body of the country and that it could be accounted as important philosophical articles. When the Constitution was being thoroughly scrutinized in the late 1787, it was directly subject to criticisms especially by the anti-federalists. Anti-federalists papers under the pseudonym â€Å"Cato† and â€Å"Brutus† has surfaced. In response to that, Hamilton began writing the federal papers to contradict the opponents of ratification. He responded by explaining the new Constitution to induce its ratification. He has written the first federalist paper wishing to satisfactory answer all the objections that seem vague or catch the attention of the people. Hamilton recruited other people to write with him, and they took the roman name Publius, from Publius Valerius Publicola, who was not only a defender of the public but actually one of those who has contributed in shaping it. He was one of the first consuls who took position after the Imperial rule and has maintained it that way. He opposed the establishment and taking position of kings. His surname actually meant â€Å"friend of the people,† that is why it really fits to be used as a pseudonym by those who fights for the rights of the people. Hamilton. The writings were generally pro-people federalism, and how it values a large following of the republic. It gives power to the national and state governments, and follows a certain central power at that. Hamilton and the others advocated this cause, which they see is fit for the United States, basically because it unites the power and governance under one head. Leadership and unity has really been a big factor in this set-up. On being liberal Both John Locke and Publius (Hamilton, Madison, and Jay) are liberals. Both of them believe in welcoming new ideas without the rigidity of reactions and that they always see through the people’s welfares. This is both their concern, making sure that they receive the appropriate attention in terms of benefits like housing, schools, rights and more. Their outlook is looking ahead, and not regretting decisions that they have made. For John Locke, liberalism is a term attached with a lot of meanings, and that you could associate a lot of things to it. Locke associated liberalism with religion, wherein he clearly defines its difference with other types of liberalism. He compared religious liberalism to free-market liberalism, in terms of the age of existence. He said that this type of liberalism is in support of religious freedom, including tolerating it and the clear delineation of the church from the state. It also gives the people freedom on how they will interpret the writings of the Scripture (Bible). This opens a new view for the people, since it is a perspective that rejects the idea of heresy, wherein you can get expelled or denied from the church, tried and burned at the stake, or be excommunicated from the society, thus greatly affecting your job and could cause loss of life and property. All of this is because if holding different or contradicting views of what is being taught in the church or by the religious authorities. Publius Valerius Publicola’s take on liberalism was manifested by the writings, which prove to be pro-people. Even though it takes into consideration the concerns of leadership and ruling the country, they still take the people as a very important factor in the interests of the country. He expresses his views and concerns regarding the people’s welfares through enacting and passing laws that enrich their rights to certain liberties. Federalism helps in securing democracy and human rights because it is given as a free choice to the public. If ever they are not satisfied in the condition of another place, say another state, he can clearly move to another. This is a clear representation of his efforts to promote liberty for the people even though he emphasizes on proper leadership and politics. Similarities and differences An evident similarity between Locke and Publius was their attachment to the people. For both of them, the people should be the center of concern and be the top priority for the leaders. Locke considers giving the people freedom and freeing them from the unjust standards and laws that has been put up before. In Locke’s time, people are wrongly tried, instantly getting death sentences when they oppose the view of church. He wishes to abolish that view and end the trials because of heresy. He wanted the people to experience freedom not only with their right to live, but to be able to express themselves. They can also choose what they want to say for and against the church since it is their point of view. But many opposed this, especially those hugging the robes of the priests and church officials of that time. On the other hand, Publius advocates the welfare of the masses with the emphasis of unifying under a single body of leadership. The surname itself is a manifestation of his attachment to the people. It means â€Å"People-Minder† or â€Å"Friend of the people† which he lives up to other’s expectations. He gave a lot of benefits to these people, thus raising their confidence on the importance of leadership, an essential ingredient of federalism which is what Publius rooting for. The federalist papers are manifestations of their attachment to the people. They have devised it in a way that they are not hurting the interests of the majority while imposing unification under one head. Publius was proponent of excellent leadership, which doesn’t undermine the ideas of the people, instead stresses on their interests. These papers where written to support the constitution, and the constitution greatly considers the welfare of the people, along with these different states. There are also obvious differences between the two. John Locke is more into the religious orientation. His ideology on liberalism was on a religious footing. It was clear that wishes to spread his ideas on religious liberalism to the people. John Locke is much more of a calmer personality, being peace loving in nature. On the other hand, Publius was more on the political orientation. He gives emphasis on what it takes to be a leader of a nation, wherein all the power lies in his hands. He is undeniably a big influence in what we have today as the successful Federal government, which is why his outlook is highly political. In one of the writings, Publius stressed his disagreement of people involving into factions. This is because it is detrimental in the interests of the federal state, and that it encourages conglomeration of people who are against something, instead of directly addressing it to the federal government. This is to avoid an imbalance in the power from the people, thus could lead into a political unrest. To prevent this, there are corresponding punishments to such same actions. This is a manifestation of his affirmation of ruling with an iron hand while embracing liberalism. Locke and Publius’ attachment to reason Locke has a clear view of reason and distinguishes it from what others perceive as faith. Faith for Locke is a settled, stable principle which emanates of an assurance and has no shadow of doubt and hesitation. Faith can only be measured if a person’s agreement is with respect to a testimony from God, a response to the words of the Creator himself. But the question of uncertainty arises here, wherein how can one be sure that the testimony comes directly from God, or really is from God. Then we should have the liberty of checking on the credibility whether or not it came from the Creator himself. Weighing it against reason, Locke then distinguishes it by saying that it (reason) is the discovery of the actuality or the sureness of such claims or truths which the mind gets by making inferences and deductions. This are usually achieved with the use of man’s natural facilities, by using his senses and reflecting on it. We have been given of a lot of ways to perceive things, including the perception of what is true, as it is related to reason. According to Locke, the reason is structured into the three degrees of knowledge, wherein it is related into making various judgments. Comparing faith and reason, the former is said to be the agreement to something that is proposed which is not through the basis of reason, but instead based on God’s authority, his most extraordinary ways. God has been a factor as to how we tackle things. Reason is based on senses and Faith is based on God’s intervention. On the other hand, Publius has no concrete attachment to the concept of reason, wherein all his accounts can be justified towards his attitude on leadership and the propagation of peace and liberty in his reign. But as we can see, there may somewhat be a connection on the concept of reason with his pursuit of not affirming the rule of a king or monarchy, thus putting the rule into a sovereign body that would unify all necessary forces under one set of laws and rules. This is a manifestation that he is concerned with reason, such that having a king signifies something devoid of reason since there is a dictator. One cannot fully get the grasp of liberty if there are those who are telling you what to do, and that is basically what the king does. So, this is a manifestation of Publius’ connection to reason. Locke on Virtue According to John Locke, we refer to the nature of our thoughts, the words we speak, and the action that we do as virtue. It is basically the center of our Absolute-Experience wherein we can attain the meaning of real happiness, the true goal of living a human life. We are veering towards self-realization, and as we go towards it, we don’t mind fearing punishment and any other forms that could discourage us from our goal. We are moving towards it since it is the true goal in life. This is how Locke grasps the concept of virtue, just like how Publius sees it. Conclusion John Locke and Publius are two different mindsets from different times. They may have different views on things, but they also have a lot of similarities. These two are truly great proponents of ideals and beliefs, and has been the reason for the establishment of various laws and regulations that are present in out society even today. Their countless contributions had been the basis of various ideologies that has spurn out of time from other great people. They are truly amongst the strong foundations of our society and their ideas prove great importance for everyone in the society today. Because of their ideas, we really owe them a lot. References: Krishnananda, S. (2004). Studies in Comparative Philosophy: John Locke.  Ã‚   Retrieved April 2, 2007, from http://www.swami-krishnananda.org/com/com_lock.html Lendering, J. (2005). Publius Valerius Publicola.  Ã‚   Retrieved April 2, 2007, from http://www.livius.org/va-vh/valerius/publicola.html      

The Rights And Wrongs, Civil And Politics - 1630 Words

We have met here today to discuss our rights and wrongs, civil and political, and not, as some have supposed, to go into the detail of social life alone. We do not propose to petition the legislature to make our husbands just, generous, and courteous, to seat every man at the head of a cradle, and to clothe every woman in male attire. None of these points, however important they may be considered by leading men, will be touched in this convention. As to their costume, the gentlemen need feel no fear of our imitating that, for we think it in violation of every principle of taste, beauty, and dignity; notwithstanding all the contempt cast upon our loose, flowing garments, we still admire the graceful folds, and consider our costume far more artistic than theirs. Many of the nobler sex seem to agree with us in this opinion, for the bishops, priests, judges, barristers, and lord mayors of the first nation on the globe, and the Pope of Rome, with his cardinals, too, all wear the loose flowing robes, thus tacity acknowledging that the male attire is neither dignified nor imposing. No, we shall not molest you in your philosophical experiments with stocks, pants, high-heeled boots, and Russian belts. 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