Add math project free essay sample

Obesity can lead to various health problems. My school has decided to carry out a â€Å"Healthy Lifestyle Campaign† with the aim to create awareness among students about obesity-related health problems. The Body Mass Index (BMI) gives an indication of the physical state of person as being underweight, normal, overweight or obese. BMI can be calculated by using the following formula: BMI = History Body Mass Index (BMI) The body mass index (BMI), or Quetelet index, is a measure for human body shape based on an individuals mass and height. It was devised between 1830 and 1850 by the Belgian polymath Adolphe Quetelet during the course of developing â€Å"social physics†. At first BMI was used by epidemiologists in studies of population health, but was quickly adopted by doctors who wanted a quick and easy way to measure body fat in their patients. By 1985, the National Institutes of Health began defining obesity according to body mass index. We will write a custom essay sample on Add math project or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page At first, the thresholds were established at 27. 8 for men and 27. 3 for women. Then in 1998, the NIH consolidated the threshold for men and women even though the relationship between BMI and body fat is different by sex and added the category of overweight. The new, drastically lowered thresholds were now 25 for overweight and 30 for obesity. Body mass index (BMI) is defined as the individuals body mass divided by the square of their height. The formulae universally used in medicine produce a unit of measure of . A frequent use of the BMI is to assess how much an individuals body weight departs from what is normal or desirable for a person of his or her height. The weight excess or deficiency may be accounted for body fat although other factors such as muscularity also affect BMI significantly. Who regards a BMI of less than 18. 5 as underweight may indicate malnutrition, eating disorder, or other health problems, while a BMI greater than 25 is considered overweight and above 30 is considered obese. These ranges of BMI values are valid only as statistical categories BMI Category below 18. 5 Underweight 18. 5 24. 9 Normal Weight 25 29. 9 Overweight 30 and above Obese BMI can also be determined using a BMI chart, which displays BMI as a function of mass (horizontal axis) and height (vertical axis) using contour lines for different values of BMI or colors for different BMI categories. A graph of body mass index as a function of body mass and body height is shown above. The dashed lines represent subdivisions within a major class. For instance the Underweight classification is further divided into severe, moderate, and mild subclasses. Obesity is a medical condition in which excess body fat has accumulated to the extent that it may have an adverse effect on health. It is defined by body mass index (BMI) and further evaluated in terms of fat distribution via the waist–hip ratio and total cardiovascular risk factors. BMI is closely related to both percentage body fat and total body fat. In children, a healthy weight varies with age and sex. Obesity in children and adolescents is defined not as an absolute number but in relation to a historical normal group, such that obesity is a BMI greater than the 95th percentile. The reference data on which these percentiles were based date from 1963 to 1994, and thus have not been affected by the recent increases in weight. Obesity is another term for excess body fat. Normal body fat percentages range from 18%-23% in men and 25%-30% in women. Men with body fat percentage greater than 25% and women with a body fat percentage greater than 3% are considered obese. Obesity occurs when intake of calories exceeds the daily caloric requirement. The National Institute of Health (NIH) classifies obesity as a chronic disease, which requires a lifelong effort. If an individual has excess body fat can be determine by various methods. These methods include body density using underwater body weight, dual x-ray absorptiometry (DEXA), measuring skin-fold thickness, computed tomography (CT), and magnetic resonance imaging (MRI). The DEXA test and weighing an individual underwater are most accurate methods, although they can be expensive, time consuming and are not always practical. The two most common methods for measuring a person’s excess body fat are using a weight-for-height tables and body mass index (BMI) measurement. The weight-for-height tables provide a range of acceptable weights for a person of a given height. There are many versions of these tables with different weight ranges, which limit their use. Because of variability of these tables, BMI has become the measurement of choice for many doctors and researchers. BMI is calculated using a mathematical formula that accounts for a person’s height and weight. BMI is equal to a person’s weight in kilograms (kg) divided by height in meters squared (BMI=). Aim The aim of this project work is to investigate the relationship between height, weight and BMI with students’ health condition. The purpose of this campaign is to create awareness among students about obesity or underweight related to health problems. We should select an appropriate balanced diet to avoid from being a victim to such illness. Nutritional guidelines play an important role in helping us to make informed choices about our nutrient intake. The foods that constitute a balanced diet should contain the major nutrients which include carbohydrates, proteins and lipids, as well as vitamins, minerals, water and dietary fibre. A balanced diet is essential for the healthy growth and development of the body. The objectives of carrying out this project work are: 1 To collect data on the heights and weights of students. 2 To calculate BMI of each students. 3 To represent data using various methods. 4 To relate students’ knowledge with the data obtained. 5 To suggest ways to practice healthy lifestyle. The methods of research are as follows: 1 To obtain the height, weight and BMI of 50 students in Form 1 and 50 students in Form 5. 2 To tabulate the data consisting the height, weight and BMI of this 100 students. 3 To convert the data and represent it using three different statistical graph. 4 To find the mean, mode and median of BMI for the 50 students from each group of students. 5 To calculate the variance and the standard deviation of BMI for this students. Statistic : Finding mean, mode and median of ungrouped data and grouped data. Finding interquartile range, variance and standard deviation of ungrouped data and grouped data. Finding gradient according to the data. Mean Mean for ungrouped data: Adding up all the values in a set of data and sum in then divided by the number of values, we shall obtain the mean of the set of data. Hence if

Confident vs. Confidant

Confident vs. Confidant Confident vs. Confidant Confident vs. Confidant By Maeve Maddox A reader declares, One of the grammatical errors Im seeing more and more is confusion between confident and confidant(e) Could you cover that? On the simplest level, several English adjectives that end in -ent are frequently misspelled with an -ant ending, for example: absorbent ambivalent antecedent imminent incumbent independent virulent Writers who misspell confident as confidant may be pronouncing confident correctly, but have merely failed to learn to spell it correctly. Writers who misspell confident as confidante have a tin ear. Confident is pronounced with the stress on the first syllable: CON-fi-dent. The e of the last syllable is the short sound of e, as in rent. The pronunciation of confidant is not so straightforward. Charles Elster notes that the older pronunciation with the stress on the first syllable is still listed in some current dictionaries, but â€Å"is now defunct or close to it.† Modern pronunciation places the stress on the first syllable, but not everyone pronounces the final syllable with the same vowel sound. For example, in the first pronunciation given in both OED and Merriam-Webster, the a in dant has the sound of a in father. In the second pronunciation given in both dictionaries, the a in dant has the short a sound, as in pant. Nevertheless, either pronunciation, â€Å"con-fi-dahnt† or â€Å"con-fi-dant,† provides a clue that confidant is not spelled the same as confident. Confidante is the feminine spelling of confidant (same pronunciation). Some style guides recommend the use of only confidant, on the grounds that the feminine spelling confidante is â€Å"a needless distinction between males and females.† It seems to me that if we are going to spell the noun differently from the adjective, we ought to spell it confidante to make it as different as possible for the spelling-challenged. Before the adjective confident and the noun confidant, we had the verb confide. Confide entered English in the mid-1400s from the Latin verb confidere: to trust in, rely firmly upon, believe. The meaning of the English verb was to trust or have faith.† In the 1700s, confide took on the meaning â€Å"to share a secret with.† The phrase â€Å"to confide in (someone)† came into use in 1888. The adjective confident, â€Å"self-reliant, sure of oneself,† dates from the 1570s. In the early 1600s, confident came to be used as a noun meaning: â€Å"trusty friend or adherent; one in whom one confides; a confidential friend.† This, of course, is the modern meaning of confidant. The pronunciation with the accent on the last syllable [kahn-fee-DAHNT], developed after the 1700s, probably in imitation of the pronunciation of the French words confident and confidente; the spelling confidant followed in order to reflect the different pronunciation. The earliest example in the OED of the spelling confidant for the noun is 1751. The latest example of the spelling confident as a noun is 1867. Since then, the standard spelling of the adjective has been confident, and the spelling confidant has been standard for the noun. English speakers have had 147 years to get the spellings straight. Perhaps the best-known use of the word confidant occurs in the theme song for the television comedy series The Golden Girls: Thank you for being a friend, Travelling down a road and back again. Your heart is true, youre a pal and a confidant. Even if we drop the spelling confidante for â€Å"trusted friend,† confidante remains as a furniture term. A confidante is a piece of furniture that connects two chairs on an s-plan. One friend sits on one side and the other on the opposite side–the perfect setup for whispering. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Math or Maths?English Grammar 101: Verb MoodHow Do You Fare?

Euro Currency Essay Example | Topics and Well Written Essays - 2500 words

Euro Currency - Essay Example Free trade is one of the main benefits of euro. With this 'relaunching', the European integration process has become increasingly biased in favor of deregulation and the free play of market forces, establishing the primacy of negative integration (market liberalization) over positive integration. European integration thus has come to be bound up with a restructuring of Europe's socio-economic order (Barnard 2007). The acceleration of European integration on the one hand, and the rise of neo-liberalism in Europe on the other, have become intertwined inasmuch as the relaunching of Europe went hand in hand with the reconstruction of the post-war order of European capitalism along predominantly neo-liberal lines. The free market has always needed the state for both its emergence and its maintenance. In political economy, the market is not a 'spontaneous order' (Barnard and Scott 2002), but rather a social and political construction, hence, in this sense, as is also stressed by the new in stitutionalism in economic sociology, the economy is always embedded in society (Barnard and Scott 2002). Euro is defined as a single European accounting currency and an official currency of the European Union. "The role of the euro as an international investment currency, anchor currency and reserve currency is inseparably associated with its internal stability" ((Barnard and Scott 2002, p. 54). Today, this is an official currency 15 Euro states and Eurozone. Euro was introduced in 1999, but practically launched only in 2002. Critics admit that: "the euro has a good chance of becoming a lastingly stable currency, respected by the markets and the population alike. Domestic stability is at the same time the best contribution the euro can make to a sound, viable and stable global financial system in which the financial market players can act in a spirit of responsibility" (Barnard and Scott 2002, p. 54). The advent of a single European currency, alongside enlargement and the growing international role of the EU, as codified in the SEA, TEU and Amsterdam Treaty, gives rise to questions rega rding the type of actor the EU constitutes for external partners at the start of the twenty-first century. In this respect, debates over the EU's future parallel some of those which preoccupy Japan in the post=Cold War world. Euro makes possible a higher level of competition for the EC as well as increases its economic growth and ability to face international competition. Clearly, the EC's internal market is also affected by the scope of its commercial transactions. Compared to the United States and Japan, where international trade accounts for only 6 and 13 percent of the GNP, foreign trade is much more important to the economies of the EC (Bieler and Morton 2001). Besides, the internal market reinforces the significance of trade between the members, which is already around 55 percent of the Community's foreign trade. This increase of the EC's foreign trade results in a double

Masks Term Paper Example | Topics and Well Written Essays - 1000 words

Masks - Term Paper Example I imagined meeting new friends and acquiring all the freedom in the world. I believe this is what many people still imagine before joining high school. Ask anybody if you ever get the chance and you will most probably prove me right. The long awaited day soon came and I was accompanied to my new school by my father. I always believed that I was his favorite child because I more often than not accompanied him to all places, and unlike my sisters and my other brother, he accompanied me to my new school singly. He must have been the tallest man in the Yorkshire area because I never saw anyone greet him without having to bend low, nor did I ever see him enter any house without bending his head, however slightly. The principal of my new school was a short bald-headed man. He looked so mean and I hated him at once. He was seated at the middle of a large room, a laptop on the table in front of him, and several forms on his right hand side. He had a large belly that touched the hedge of the table. After a thirty-minute talk and other formalities, I was officially admitted to the school and my father left. I felt my body shrivel and a fear ran down my spine. I controlled tears from running down my face. A week later, I was accustomed to the life of the place. Though it was not as I expected, I learned to love it altogether. Little did I know that I was to be chosen as the school’s spy. Whatever, criteria was used to have me chosen has been beyond my knowledge to date. As a spy, I would be an obvious target and would be baited if the other students came to learn of it. I, therefore, tried all I could to ensure that no one, even my closest friends, came to learn of it. However, to my disappointment, some students knew about it and spread the news to the rest of the students. This was so upsetting and perplexing. I would have wished to quit, but there were several privileges that I enjoyed that held me firmly to the task. Secretly, and theoretically of course, I wou ld inform the head teacher of any evil plans within the school, or even of any crimes already committed or due. I hated, and shall forever hate the role I played more than any words can explain. I was hated by almost all students within the school. Most students sneered at me whenever I passed and made mocking sounds towards me. I was stuck in the midst of the office I served, and my anger against the students who tried to make my role impossible. As much as I was hated by most students, I still had faithful and close friends I would rely on. However, it was difficult for me to trust them wholly because they could well have evil plans. Nevertheless, I tried the much I could to save them whenever there was trouble. This, I felt compelled to do to secure a place in their friendship. I knew it was not right, but I had to do it anyway. One day, something I least expected happened. It was an incident that gave me a better understanding of the real scenery of hatred. It was late at night when all students were expected to be in their beds. I had come to learn that most of the evil plans within the school were planned and carried out at this time of the night. There had been peace and everything had been smooth for the past few weeks. I therefore, did not expect any trouble that night or the rest of the week. I therefore, retired to my bed. Before I could fall asleep, my cell phone (one of the privileges I enjoyed) rang. â€Å"

Financial Statements & Ethics Assignment Example | Topics and Well Written Essays - 500 words

Financial Statements & Ethics - Assignment Example The Securities and Exchange Commission (SEC) in alliance with the United States Congress in 2002 created the Sarbanes Oxley Act (SOX). Starbucks Cafà © hired an external auditing firm to perform an independent audit of its 2010 financial statements. The Sarbanes Oxley Act mandates that all public firms hire an accounting firm to audit its annual financial statements. There are many bylaws of the Sarbanes-Oxley Act that ensure auditor independence is followed. Section 201 of the Act prohibits auditors to perform other non-audit services on clients the company audited (Findlaw). The Sarbanes-Oxley Act also created the Public Company Accounting Oversight Board (PCAOB). All public accounting firms performing auditing work must be registered with the PCAOB. On November 2, 2010 the accounting firm Deloitte & Touche performed the Independent Auditor Report of the financial statements of Starbucks for fiscal year 2010. The findings from the audit were that the consolidated financial statements present fairly, in all material aspects, the financial position of Starbucks Corporation and its subsidiaries as of October 3, 201 0 and September 27, 2009 (Annual Report: Starbucks, 2010). My opinion is that contracting the services of outside firms for auditing and fraud detection services is a sound managerial practice. Based on SOX it is mandatory for public firms to hire external accounting firms to perform annual independent audits. The use of external consultants to prevent fraud can increase the efficiency of a system. The external consultants will look at the company from a fresh perspective. An employee might be closed minded and biased and may miss things due to overconfidence and carelessness. One of the cons of the use of external auditors and consultants is that they can very expensive. Consultants can not monitor the daily activities of a firm otherwise they would become full-time employees. There is a need to create internal controls to prevent fraud. These

What factors will affect the time of a falling paper cone

What factors will affect the time of a falling paper cone The issue raised is the motion of paper made cones within air as they are released. The time that the cone will take to reach ground level from the moment of its release depends on several variables, which have to be investigated in order to conclude whether changing them would be relevant in affecting the period of time needed. Hypothesis There are several factors which theoretically could affect the time, assuming that the air is homogenous throughout the room and by using the same paper. We have to understand that a higher or a lower top speed will be the factor which changes the time needed. Thus the factors affecting top speed will have to be investigated. These are shape, top angle, height, type of paper and resistive forces. Some can be cancelled out before experimentation as we know from theory that a mass difference will not affect the free falling object (it will actually but to a negligible extent). Experimentation To investigate how different factors change the time needed one would have to set up a laboratory experiment. Immediately one encounters the first issue: how far will the paper cone will have to be put in order to reach its terminal velocity? As paper cones are quite light in terms of mass one can assume that a 3 meter chute is all right, as according to Newtonian physics the drag (air resistance), i.e. the upwards force will soon be equal to the weight of the paper. The aforementioned variables (top angle, resistive forces) will have to be tested by using different values. To achieve this, the experimenter will have to probe those relationships. Size: cones of different sizes but same paper will have different masses but this will not affect the time as weight is not a criterion after terminal velocity has been reached. Drag coefficient: the drag coefficient is a dimensionless quantity which determines the aerodynamic properties of an object. The smaller it is, the lower the resistive values of fluid air. For instance for a normal cone it is of 0.5 whilst a cube has a drag coefficient (Cd) of about 1.05[1]. The formula to find this value is Cd= Fd / 0.5Và Ã‚ . The airs density is an uncontrollable constant whereas the mass shall be manipulated in order to see the effect. The experimenter will create three cones of different mass, let them drop off from a same height and observe. The time shall be measured. Apparatus Only simple tools such as a scale, a stopwatch or rulers shall be used, no complicated machines such as lasers or position sensors. Variables: Uncontrollable constants: airs fluidity Controllable variables: mass, shape, aerodynamics Uncontrollable variables: time Diagram of set up CONES Cone a is the sample cone Cone b is the same shape and material as A but is an scaled up version. This is done so that the effects of mass difference can be investigated. Cone c is the same size as A but is made of a different kind of paper, a rougher one. This is done so that the effects of the cones aerodynamics can be investigated. Cone d is of different shape than the B but has the same surface area (thus the same mass). This is done to investigate how much the steepness of the sides will affect the cone. The cone is dropped from 3 meters and simultaneously the stopwatch sets off. As it hits the earth the chronometer will have to be stopped. The figures are recorded. The process is repeated at least 5 times with all cones and thus an average is drawn. Thereafter the results are compared. The smaller the time needed, the more aerodynamic the shape is. [1] http://web.archive.org/web/20070715171817/http://aerodyn.org/Drag/tables.html

Business trip :: essays research papers

It is highly recommended that company officials visit the countries to examine the markets where they are considering selling their products before any transaction occurs a company can familiarize itself with cultural nuances which may impact the design, packaging or advertising of the product. Moreover, traveling abroad allows one to locate and cultivate new customers, as well as improve relationships and communication with current foreign representatives and associates Typically, a successful business trip requires months of planning Proper Documentation Visas: Visas are required by many countries and cannot be obtained through the Office of Passport Services. They are provided by the foreign country's embassy or consulate in the United States for a small fee. The traveler must have a current U.S. passport to obtain a visa; many cases, a recent photo is required. The traveler should allow several weeks to obtain visas, especially if traveling to developing nations. It is important to note that some foreign countries require visas for business travel but not tourist travel. Therefore, when company representatives request visas from a consulate or embassy, they should notify the authorities that they will be conducting business. Business people should check visa requirements each time they travel to a ccountry because regulations change periodically. Contact an Export Assistance Center to learn about documentation requirements for the countries where you will be traveling. Vaccinations: Requirements for vaccinations differ by country. While there may not be any restrictions on direct travel to and from the United States, there may be restrictions if individuals travel indirectly, by stopping over in one country before reaching their final destination. Vaccinations against typhus, typhoid, and other diseases are advisable even though they are not required. The Center for Disease Control (CDC) maintains a fax-back system and a homepage to advise travelers of current and accurate country and region conditions. To receive a document dial 888-232-3299 and follow the prompts. The CDC internet address is http://www.cdc.gov. Foreign Customs: Since foreign customs regulations vary widely with each country, travelers are advised to learn in advance the regulations that apply to each country that will be visited. If allowances for cigarettes, liquor, currency, and certain other items, are not taken into account, they can be impounded at national borders. Business travelers that plan to carry product samples with them may be required to pay import duties. In some countries, duties and extensive customs procedures on sample products may be avoided by obtaining an ATA Carnet.

Medical Ethics

Medical ethics is of paramount importance for a physician because he is dealing with something as delicate as human life. Medical profession, therefore, presupposes on the part of a doctor a code of conduct to which he has to adhere personally and professionally. A doctor has to bear in mind constantly and scrupulously that he is not in the rat race of minting money but he is an inseparable part of a noble occupation where considerations of kindness and compassion takes precedence over callousness and casualness because a doctor is wielding his blade to cure not to kill. DEFINITION: Medical ethics is the set of rules for evaluating the merits, demerits as well as hazards, and social concerns regarding activities in the field of medical practice. INTRODUCTION: Medical ethics has many things in common with the ethics in other branches of medical science like nursing and healthcare. Ethical thinkers have advocated many reliable methods useful in evaluating the ethics of a particular situation. These methods put forward forward certain principles which medical practitioners should consider while making a medical decision. Six General principles of medical ethics are as under: Six General Principles of Medical Ethics: 1 A physician shall devote himself to the task of providing competent medical treatment and care, with kindness and respect and shall hold in high esteem human dignity and rights. 2 A physician shall safeguard the standard of professionalism, be honest and above reproach in his interactions, and strive to expose physicians who are deficient in their character or competence, or are engaging in fraudulent practice or deception. A physician shall continue to acquire, apply, and further scientific knowledge, shall be committed to medical education, He shall be making relevant information available to his patients, his colleagues, and the public, shall consult, and use the talent of other health experts when required. 4 A physician shall not shirk from the responsibility of participating in activities which improve the community and contribute towards betterment of public health. 5 A physician shall, at the time caring a patient, consider his responsibility to the patient of paramount importance. A physician shall make medical care accessible to all people Four core principles of medical ethics are as under: 1 Immoral Beneficence: Ethical Principle of immoral beneficence categorically states that the physician should not allow a conflict-of-interest to influence medical judgment. For instance, doctors who get income from referring patients to patologists/pathological laboratories medical tests have been shown to refer more and more patients for medical tests not for diagnostic purpose but for getting commission from pathologists. This practice is prohibited by the Ethics Manual Of American College of Physicians with a view to preventing a doctor forming an unholy nexus with a pathologist. 2 Killing a patient or committing Abortion: According to Hippocrates oath a doctor will follow a system,according to his ability and judgement which he considers good for his patient and he will abstain from harmful and mischievous practice. He will not give to a woman any medicine to produce abortion . He will not give deadly medicine to anyone even if asked . A doctor will pass his life with purity and holiness and practice his art honestly. 3 Prohibition of Sexual relationships with the Patient : Medical ethics proscribes sexual relationship between a doctor and a patient. Doctors who break this rule are made to face deregistration and prosecution. 4 Not to Treat family members: According to this principle of medical ethics It is considered inappropriate for a doctor to treat members of his own family (parents , children, partners etc. ) The reason behind this is that the patient may not to be open and honest regarding his condition, because of the family relationship, and that the family relationship may even be used to compel the patient in to agree to treatment he might otherwise have not, thus treating patient of ones own family amounts to interference with patient’s autonomy. Secondly, however, a patient with a doctor in his family may prefer to seek treatment from him , due to the greater trust he has in him, the greater convenience he represents but it is not good because in certain cases family relation is used to exert pressure or used for manipulating the physician into providing treatment he might otherwise see as inappropriate in the facts and cicumstances of the patient (e. g. anorexiants, drugs of addiction).

Geography Assessment Task 1 2015 Essay

Geography Assessment Task 1 2015 Essay Geography Assessment Task 1 2015 Essay Biophysical Interactions-Deforestation in the Biosphere [Case study on Deforestation: The Tropical Rainforest Heritage of Sumatra] Map of Sumatra Listed as the sixth largest island in the world, Sumatra is home to a vast variety of flora and fauna that exemplify ecological uniqueness thus inscribed the UNESCO World Heritage List due to its biodiversity therefore, at high risk of extinction and is expected to disappear in twenty five years’ time. The Tropical Rainforest Heritage of Sumatra comprises of three national parks: Gunung Leuser National Park, Kerinci Selblat National Park, and the Bukit Barisan Selatan National Park. These parks are stretched along the Bukit Barisan Mountain Range towards the western side of Sumatra. Deforestation is a major issue that recently has been acknowledged by authority recently, with new laws and regulations in place to protect forests around the world. This issue has highly affected the biosphere of the Tropical Rainforest Heritage of Sumatra and its cause has been the human activity over the past hundred years or so. Once a rainforest has been deforested, it becomes difficult to re- establish or regenerate. Gunung Leuser National Park Bukit Barisan Selatan National Park Kerinci Selblat National Park Having an impressively diverse biota in the world, with at least ten thousand inhabitants that are endemic, individuals in Sumatra over time have taken this for granted establishing an inevitable situation in our generation where flora such as medicinal plant species and animals such as local elephants and tigers, pushing these endangered flora and fauna to extinction. In the Tropical Rainforest Heritage of Sumatra, lives 50% of Sumatra’s fauna including the world’s tallest flower the Amorphophallus titanum(figure1) and the world’s largest flower Rafflesia Arnoldii (figure 2) , also fauna that only exists in Sumatra, the Sumatran Tiger(figure 3) and the Sumatran Orang-utan(figure 4). Figure 1 Figure 2 Figure 3 Figure 4 Containing the 'last and largest sources commercially valuable hardwoods in Asia', the area is threatened by illegal logging, agriculture and settlements, the poaching of large animals and the proposal of new roads along the Tropical Rainforest Heritage of Sumatra. It is estimated that ‘the highest rate of deforestation of any major tropical region, could lose up to three quarters of its original rainforests by 2100 and up to 24% of its biodiversity’. At this point of time, the prediction seems sceptical to most individuals but day by day, every portion of the rainforest is one step closer to extinction (evident in figure 5 and 6). This is due to the increasing population of humans resulting in a higher demand for resources from water to the flora and fauna species itself. Therefore, the deforestation through both illegal and legal human activities has caused the rainforest to gradually degrade. Figure 5 Figure 6 Being a tropical island, Sumatra has a tropical wet climate making it moderately humid. The annual temperature in Sumatra is 26.2Â °C whilst its annual precipitation is 2125 mm. Figure 6 and 7 indicates the average temperate monthly and annually, showing the range of temperature from the hottest day to the coldest day of each month and year. Figure 6 Figure 7 On average, there are 166 days a year with

Developing a Social Media Strategy

Developing a Social Media Strategy Introduction Coca-Cola Company is a manufacturer of soft drinks and has several lines of products with its own sub brands. This company operates globally and currently occupies more than 70% of the soft drinks market share in America, Europe, Africa, Asia, and other continents (Treadaway, 2010). The brand ‘Coca-Cola’ was recently ranked the strongest brand in the world.Advertising We will write a custom coursework sample on Developing a Social Media Strategy specifically for you for only $16.05 $11/page Learn More It is a household name when it comes to refreshments. Coca-Cola, an American firm, has managed to maintain its market lead ahead of its main rival, Pepsi-cola even in the face of the worst economic conditions. Through its many product lines, the main brand has continued to experience a market growth even in countries that had regarded it a symbol of America’s dominance over the world (Kotler, 2003). Social media has increasingly become popular in the world. Technology is moving very fast and with it are several changes in the communication sector. This super brand requires a massive awareness creation not just to its new sub-brands like Dasani, but also the older ones like Fanta. Conventional forms of mass media like newspapers, radios and television are still very vital forms of creating this awareness. However, with emergence of social media like Facebook, Twitter, and YouTube, communication is getting a new definition. A brand like Coca-cola cannot afford the consequences of assuming such new dynamics. The youths form a substantial portion of the target market for this brand. Statistics has it that well over 85% of youths in America and Europe are using these social Medias, either through their personal computers or through mobile phones. In Asia, 70% are on social media while Africa has 65% on it (Falkow, 2010). The middle-aged group is not left behind. Having realized the importance of social media, C oca-cola has embarked on a massive investment in it (Armstrong, Harker, Kotler Brannan, 2009). On 10 January 2010, the company rolled out an ambitious plan on social media strategy and policy. This policy was to ensure that it reaches out to as many of its customers currently on social media as it possibly could. This policy also saw it reduce its annual expenditure on other mass media by up to 6.6% by March 2010 in order to increase its investment in the social media (Times Business, 2010). All this is aimed at restructuring the company’s marketing strategy to enable the brand stay conspicuous in the market.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Competitor Analysis Coca-cola brand has remained strong even in the face of stiff market competition. There are several brands offering similar products as it does across the world, but one brand has managed to caus e Coca-cola a scare in the American and overseas markets. This brand is Pepsi-cola. Started over a century ago, this North American brand has grown to become a darling company to many in the U.S. and other markets overseas. Its sub-brands like Mountain Dew, Sierra Mist, Naked Juice, and Aquafina among others are very strong in the market. Its iced tea, which is ready to drink, is one of the best selling products in North America’s beverage industry. This brand has realized the potential in the emerging social media and has taken well-calculated steps to tap from it. Pepsi Cola Company can easily be accessed through various social Medias. On Facebook, it can be accessed through https://www.facebook.com/pepsi, in Twitter through @pepsi, while on YouTube the link is  https://www.youtube.com/user/Pepsi/Pepsi (Andreasen, 2001). Time Business (2010) reported on Pepsi’s unusual withdrawal from the popular Super Bowl. Over the years, this sport has acted as a form of mass me dia advertisement to many corporations, Pepsi included. However, last year this brand withdrew from it in order to put more focus on social media, arguing that it is long gone, those days when mass media was regarded as the sole form of reaching customers. This company has decided to reach its customers through these social media and this has seen it penetrate some markets that it previously considered too hostile. This approach has worked for it. The presence of Pepsi brand in both the American and overseas markets are currently heavy enough to make it offer its main rival- Coca-cola, a proper challenge (Falkow, 2010). The youth can access the company’s site and get any information they may require about the brands market offerings. In as much as Pepsi has gone to great length in application of social media, there have been some instances when some of its strategies have been considered ineffective. Its departure from the mass media is so sudden, and the approach it gives so cial media is near unrealistic (Evance, 2010).Advertising We will write a custom coursework sample on Developing a Social Media Strategy specifically for you for only $16.05 $11/page Learn More An initially Brick, Moter, and Moter company like Pepsi cannot apply internet marketing as a near pure marketing strategy for its products. It therefore should reconsider its attitude towards mass marketing. Social Media Objectives Coca Cola’s entry into the social media is motivated by the fact that majority of their target market currently access the internet almost on a daily basis. The interactivity of these social medias also make them the best sites for the customers to get information about the firm, other than the fixed form of communication offered by mass media. This brand had objectives it wanted achieved by this entry as discussed below. Coca-cola wanted to create a large community of evangelists. These individuals have used the brand’s prod uct; and were thrilled by it. By creating accessibility through mass media, these individuals can easily share their experience with others. These evangelists can easily direct others who had not used the product before to the brands site. From this site, others can access their informational needs about the products offered by the brand. The company also wanted to involve customers in their product creation. The social media offers the best way through which the company and the customers can interact in an effort to creating products, which are to the expectations of the market. Another objective was to increase brand awareness. These social sites offer the best opportunity for a company to create awareness to its new sub-brands. Customers access these sites almost on a daily basis. By reaching out for them through these sites, the brand is able to conquer larger markets at a faster pace. Dasani, a relatively new sub-brand, can gain awareness in the market by use of social media li ke You Tube whose membership runs to millions. Lastly, this brand was motivated by the desire to increase its sales volume. Through the social media, the brands sales volume could be increased by maintaining a positive image with its customers. The company can ensure that the customer is constantly informed about the brand and any misconceptions are ironed out immediately they arise.Advertising Looking for coursework on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The main objective of coca-cola company is to be the preferred market provider of soft drinks in the American and overseas markets. The above-mentioned brand objectives in developing social media strategy align well with this objective as they try to assert the brands presence in the market. Platforms Coca-cola brand is already known in the market. It therefore requires a platform that is efficient and effective. The platform should also be relevant. One platform that will be appropriate in this case will be Facebook. This platform offers a large community through which, this brand can reach the customers. Currently Facebook hosts over 4 million users across the world (Treadaway, 2010). By introducing this brand as a community member, we are able to conquer the market that is already consuming this social media. Most of those accessing this site do it to communicate with friends for pleasure. Coca Cola’s brand should therefore be positioned as a product for pleasure so that i t fits in this context. With the company’s profile in this community, we can send and receive custom-made communications from Coca Cola’s ‘friends’ across the world. This strategy enables the customers to be in position to deliver to us a personalized communication about Coca Cola’s brand. The approach creates the sense of belonging among customers. It develops an attachment, as the customer will feel that they are part of the firm, and the brand is their property that should be developed. This strategy also enables the firm to send direct communications to the members of the community about new developments in the products without their message being regarded as spam. In this platform, the firm would create a forum where individuals from across the world are free to discuss with the firm about their feelings over the company’s brand offering. They can tell the firm of the adjustments they feel should be made in the products or even the prici ng strategy. Another platform is twitter. Created in March 2006, this social network currently serves over 200 million users. As compared to Facebook, Twitter has received a lesser attention from many of firms seeking social media marketing. This means that it has a vast potential that is untapped. With the growth projected to be double its current size by the end of 2013, Coca Cola’s brand can make an early entry so that it secures its place and experience growth as it expands. Like Facebook, Twitter has gained acceptance from across the world. With its features that enable users to send and receive messages via their mobile phones or through twitter websites, twitter has gained fame at a pace that even the technology author, Steven Johnson had not predicted. It is currently ranked third most visited social media. The brand can develop a niche in this market and position itself as the brand that understands the requirement of its customers. Unlike Twitter, that has majority of its users as youths, older society members’ access twitter. This brings up an opportunity for the brand to reach out to the market segment that was left out by Facebook. Moreover, the communication in this media can be custom made to attract the aged. We can bring out the refreshing aspect of black current sub-brand, or the healthy mineral water- Dasani. The other platform that could work for Coca-Cola is the You Tube. This social media is rated second most visited, only after Facebook. Engagement Plan The main aim of developing this strategy is to develop sustainability for Coca Cola’s brand. The customer is the focus and increased sales the company’s main target. For this reason therefore, customers must be actively engaged in order to achieve the most out of this strategy. The main advantage of social media over the conventional mass media is that it facilitates interactivity. By joining a community like twitter, this brand is open to criticism from custom ers that will enable it adjust its products appropriately. They can also respond to some criticism that may be misguided by providing the right information to the market. By engaging search engines like Flikr or Google, the firm allows customers to access information about the brand in real time. This will require that the company provide such engines with as much information as may be necessary so that customers will access them. Coca Cola seeks to create a forum where all stakeholders can easily interact with one another with the aim of fostering interactive community. Members in this community can only work properly if they are able to communicate freely with each other. Consumers make a very important part of a company. The Coca-cola brand needs to know the requirements in the market in order to fine-tune its products (Jarboe, 2009). When management assumes this approach, there will be a direct positive relation in the sales volume. According to Klein (2009), customers must be i nvolved in the implementation of key strategies so that the outcome will be acceptable in the market. He argues that customers’ opinion is should be taken care of in order to create harmony in the market. Challenges and Considerations The strategy to give marketing an approach from social media was timely and well calculated. The brand has managed to double its market share in countries such as Israel and Comoros Island, regions where sales were not very attractive. However, this has not been without challenges. Some of the major challenges faced in the implementation of this strategy are as follows. Freedom found in the social media: This factor is a double aged sword. On one end, it helps the brand get first hand information about their feeling towards our product without any editing. On the other end, it allows individuals say anything about the brand, some of which may hurt our sales. A competitor can therefore take advantage of this and spread negative communication abou t us. This message will spread so fast that by the time we are able to respond, it would be a little too late. This freedom to communicate to us about their feeling on our brand positioning can also be abused. Coca Cola relies on this communication in order to come up with a marketing strategy that is acceptable in the market. If this information is misleading- which may be the case- then the company’s actions in the market may be counterproductive. The company’s team must therefore screen the information and eliminate any issues that may mislead the applied marketing team (Andreasen, 2001). Social media is not all-inclusive: A market segment that is left out which comprises the elderly. This group is not enthusiastic about the wonders brought by technology. Another group not covered by the social media is the rural dwellers, especially in the rural set-up. They make a substantial portion of the market and for the prosperity of our brand; we cannot afford to assume the m. This calls for application of other means like the mass media, which comes at an extra cost (Kurtz, 2008). Another serious challenge we face by application of this strategy is the fact that many people still regard social media as a preserve for youths who are lazy and use these sites to pass time the easy way. They do not appreciate the potential posed by the social media and therefore any communication made through them draws not, their attention. They believe that such communication is targeted at such youths and they will therefore assume them. For them, a company like Coca-cola should consider other ‘serious’ means in order to communicate with them. This sends us back to mass media where this market segment can be accessed. Another challenge with the social media the firm integrated into the marketing strategy was content limitation. These social media have character limitation. Twitter can only accommodate 144 characters, and this means that our messages will b e limited to that. The graphics that are very important in marketing may also be applied as easily as it would be in mass media. This limitation forces the marketing department to look for alternative means so that the right message reaches the market. Hackers pose another serious challenge. They can access our wall in these social media and post information that damages our public image. The technical team must therefore keep an eye on such possible threats (Thomases, 2010). Timeline This strategy is expected to take a period of three months. Within this time, the strategy should be up and running as part of Coca-Cola’s marketing strategy. The first one and a half month should see the introduction into and successful operation in the Facebook. Being the largest social media and our first choice, the firm will give it the longest period. Within this period, the firm will create our profile, develop our wall in Facebook, and test the responsiveness of the market. Through this, the firm will be able to adjust as may be necessary. The second platform, twitter will take three weeks and will follow the steps that were used in the first platform, and lastly you tube will come in the last three weeks. Within this timeline, the firm hopes to achieve an effective social media strategy. Conclusion Social media has developed over the past few years and this growth is expected to continue for several years to come. With this new development, marketers around the world must redefine their marketing strategy and give a new approach to the manner in which they reach their target market. This calls for a development of a Social Media Strategy that would enable brands like Coca-cola to tap from the massive potential offered in the social media. Coca-cola has realized this and developed the strategy discussed in this paper so that it can successfully reach its customers. This strategy allows the marketing department interacts actively with the market so that its approach is customer based. Through this, the marketing department is able to advice both the production and the quality control departments of what is expected of them so that their products are to the expectations of the market. This way, the brand will experience growth in its market share not just in the American markets but also markets abroad. Social media offers this brand opportunity to remain conspicuous in the market. References Andreasen, A. (2001). Ethics in social marketing. Washington, DC: Georgetown University Press. Armstrong, G., Harker, M., Kotler, P. Brannan, R. (2009). Marketing: An introduction. New Jersey, NJ: Prentice Hall. Evance, D. (2010). Social media marketing: An hour a day. Indianapolis, Indiana: Wiley Publishing, Inc. Falkow, S. (2010). Social media strategy. New York, NY: Expansion Plus Inc. Jarboe, G. (2009). YouTube and video marketing: An hour a day. Indianapolis, Indiana: Wiley Publishers Inc. Klein, H. (2009). Customer engagement strategies: The three k eys to engaging C-suite executives. New York, NY: Prentice Hall. Kotler, P. (2003). Marketing insights from A-Z: 80 concepts for every manager. New Jersey, NJ: John Wiley and Sons. Kurtz, D. (2008). Contemporary marketing: Designing customer oriented marketing strategy. New York, NY: Cengage Learning. Thomases, H. (2010). Twitter marketing: An hour a day. Indianapolis, Indiana: Wiley Publishing, Inc. Time Business. (2010). Behind Pepsis choice to skip this years super bowl. Web. Treadaway, C. (2010). Facebook marketing: An hour a day. Indianapolis, Indiana: Wiley Publishers, Inc.

Franny by J.D. Salinger Essay Example | Topics and Well Written Essays - 1000 words

Franny by J.D. Salinger - Essay Example D. Salinger while making reference to appropriate texts. The paper will expound on the subject, the subtitles and the ambiguities within the story (Lutz, p. 73). In the book, the author talks about Franny and the weekend date that she has with her boyfriend from college (Slawenski, p. 48). The name of her boyfriend is Lane Coutell. Franny’s location in the book remains unclear. We only know that she arrives by train from a college that is similar to Smith and she intends to spend her weekend at a college that appears to be Princeton, watching the Yale game (Lutz, p. 99). During her journey, she is seen carrying a book with her that is called ‘The way of a Pilgrim’. The book is a Russian religious text that talks about the importance of spiritual illumination and the idea of praying continuously (Slawenski, p. 119). When Franny meets with her boyfriend Coutell, the pair goes out to lunch. Coutell takes Franny to a very fashionable hotel room and tries to create a l asting impression by telling her of how his has received a proposal to publish his latest paper on Flaubert (Lutz, p. 14). The irony of all this is that Franny appears to be upset by the news rather than be excited and jovial about it. She wonders how college education has been important to Lane and questions the worth of the friends that Lane keeps (Slawenski, p. 12). During their lunch, Franny does not eat anything but spends most of the time smoking continuously. She gets really uncomfortable and this can be seen in the sweating and feelings of faintness that she experiences. This leads her to excuse herself and head to the rest room where she cries for some time until she regains her composure. When she returns to their table, her boyfriend Lane begins to question her about the small book that she had brought with her. She responds by telling her boyfriend the name of the book in full and tells him what the story is all about, praying without ceasing. Franny goes on and on with the story and Lane appears to be bored and less interested about it. He is only concerned with the timetable of the football game and the party they had purposed to attend (Lutz, p. 103). When all this is happening, Franny faints and Lane has to tend to her. This means that the party, the football games and all other activities that had been planned for the weekend are postponed (Slawenski, p. 44). When Franny wakes up from her fainting, her boyfriend Lane goes to get a taxi and leaves Franny alone and she starts to practice the praying without ceasing that she had read about (Lutz, p. 23). The author of the text tries to release his inner emotions and thoughts about Hindu  Advaita  Vedanta and Zen Buddhism through the characters used in the book. He was popularly known for his deep interest in these eastern religious philosophies (Lutz, p.13). In a short section in the second part of the book, the author has quoted certain spiritual texts. These include the Zen koan which he ha s likened to the prayer of Jesus Christ who is the son of God (Slawenski, p. 92). When the second section of the book is being introduced, the narrator of the book, Buddy Glass, brings the debate as to whether the book is a love story or a mystical discussion. Some critics and other authors have been quoted saying that the book, Franny and Zooey, can simply be interpreted to mean a modern Zen tale whose

Privacy and Internet Policy Essay Example | Topics and Well Written Essays - 1000 words

Privacy and Internet Policy - Essay Example Identity theft is not a new happening. It has been around for ages now and have transformed from using the names of deceased people for voting or turning to crime that is against the social welfare. The surge of pre-approved credit cards, pre-approved loans and unsolicited credit card checks along with the ease of accessibility and reach of the Internet has made identity theft a crime that can fool anyone and lead to overwhelming financial costs for the victims (Stanley, 2008). James Moor (2009) observes that a policy vacuum exists regarding the usage of computer technology. The increased range of opportunities that computers provide also necessitates the development of more comprehensive policies to guide actions. Advancement in technology has given rise to greater vulnerabilities in the security of systems; this has been the case for websites too. Due to the chances of access by unauthorized agents, websites often develop web privacy policies. Internet policies can be used by a num ber of bodies ranging from companies and schools to web based sellers and vendors. Regardless of how dedicated or vaguely controlled the web servers, the level of risk that these bodies are exposed to and their adherence to an Internet privacy policy is not the same. If companies do not observe a concrete security system for the protection of information, then the gap between the intended level of security and identity theft protection system is widened and manifests itself when a security breach occurs. It needs to be emphasized that the range of attacks and risks to the system from outside sources is very diverse and complicated. Web-based attacks such as identity theft, common gateway interface code etc lead to drastic consequences internal intrusion, receipt or dissemination of a malicious code, decrease in the security fortressed by network security procedures and misrepresentation and authentication problems. Moreover if a system is exposed to high levels of internet identity theft, people would not trust the system anymore (Vacca, 2003). There are various measures that are employed to protect the web sources from intrusions and identity theft. According to Vacca (2003) one of this is the development and effective enforcement of an Internet policy which is meant to cover and develop management, usage and processes associated with configuration in the context of identity theft protection. Internet service providers should take into account the privacy legislation policy and should be able to not only understand it but also comply with it. Vacca argues that one of the best practices for online identity theft protection is openness, for which companies need to make identity theft policies and practices mandating the management of personal information in an open yet responsible manner. The website of the company should encompass an accurate and comprehensive identity theft policy. In particular, the privacy policy should coherently divest the responsibilitie s of organization as well as the information practices. The government places great emphasis on the protection of financial businesses, workplaces etc against identity theft. A privacy policy serves three main purposes. It tells the user about the information and security policies of the company. It gives the consumer information about the range of options that he has